Behind the X-Design Lab

Tobin Dorn is a designer with 30 years of experience shaping the future of global footwear and sportswear. Known for blending style, performance, and innovation, he has led product design initiatives for some of the world’s most influential brands.

His career spans the USA, Brazil, Germany, and China, giving him a truly global perspective that informs both his creative process and strategic thinking. Renowned for his storytelling, deep design expertise, and product innovation, Tobin continues to create work that resonates with consumers worldwide.

Meet the Minds Behind the Work

Our creative partners thrive under pressure, pushing boundaries through strategic thinking, fearless collaboration, and relentless curiosity. Together, we transform ideas into powerful products and stories that make brands unforgettable.

Co-founder + Art Director

I S A N O B E L L

IIsabela Nobell is a Brazilian art director with two decades of experience shaping the intersection of sport and fashion. Known for her vibrant creativity and strategic vision, she has led impactful projects for global brands including Fila Brazil, Umbro Brazil, Guga Kuerten, Rainha, and Topper.

Creative Director + Designer

F R I T Z C O L I N E T

Fritz has been on the Branding, Marketing, and Management front lines for more than 25 years as the creative force behind RETNA MEDIA delivering results for a diverse portfolio of brands including Lady Foot Locker, Houston Open, PhoenixIFS, Maker’s Mark to name a few.

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Film Director + Writer

M A R C E L O G A L V A O

Marcelo Galvão is an award winning Brazilian film director that has written, directed, and produced award winning feature films with his production company, WOLF IN A PACK, formally known as Gatacine.

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Architect + Interior Designer

L E T I C I A N O B E L L

Working as a featured and award winning architect for 22+ years, Leticia Nobell has collaborated with premier international brands such as Dolce & Gabbana, MAC Cosmetics, Forever 21, Ferrari, Rolls Royce, Kate Spade, 7 for all Mankind, Clinique, Starbucks, and Jo Malone, among others..

Photographer + Producer

R O D R I G O T A V A R E S

Rodrigo Tavares is a featured and renowned photographer, producer, director and cinematographer for more than 25 years.

Digital Designer

M A T E U S Z A M B R U N O

Mateus Zambruno is a featured and highly skilled young digital artist who consistently amazes his clientele with his breathtaking images created in Adobe Suite. Some of his clients include Napoli, Ligue 1, MLS, Serie A TIM, and the US Open to name a few.

U/X Designer + Painter

R O C K J A C K S O N

As a designer Rock Jackson has given breath to the visual identities of numerous companies, organizations, and personalities by developing their brands. He has also produced works for McDonalds, Comcast, Latin Finance, Blumberg Capital Partners, Fisher Island Club as well as, the Obama Victory Fund.

Web Designer + Art Director

G O N Z A L O M O N T E S D E O C A

Gonzalo is recognized as an industry veteran in the areas of graphic design, design direction, web design/development, online marketing, e-commerce, print design, SEO/PPC, corporate logos, social media and copywriting. He is the founder of CRUSH INTERACTIVE a Miami based web agency.

Art Director + Graphic Designer

R I C H A R D E T I E N N E

Richard Etienne is an experienced Creative Director with more than 25 years experience and has a history of working in the travel, aviation, retail and government industries sectors. He is highly skilled in personnel management, creative direction, art direction, Adobe Creative Suite and marketing.

From Concept to Impact

Behind the X-Design Lab

Meet the Minds Behind the Work