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Every great product starts with a story.

 

Our story begins with American designer Tobin Dorn, whose career has spanned continents, brands, and cultures. At X-Design Lab, that global perspective shapes everything we do—merging art, science, and strategy to create design that connects with people on every level.

 

We listen first. We design with purpose. We deliver with precision. From footwear innovation to full brand building, our process is crafted around you—your audience, your goals, your vision.

 

Because the best designs aren't just seen. They're felt.

Trusted by

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Our Impact

What We Promise

X-Design Lab is a full-service design studio headed by footwear industry veteran Tobin Dorn with global clients in sport and fashion.

Iconic Design

Design isn’t decoration—it’s power, strategy, and impact.

At X-Design Lab, we don’t just make things look good; we make them work harder, connect deeper, and stand out louder.

 

Our process is fast, fearless, and focused on the end customer. Whether it’s a product that turns heads or digital innovation that sparks engagement, we create design that doesn’t just fit the market—it shifts it.

Storytelling/Marketing

Storytelling isn’t filler—it’s fuel.

At X-Design Lab, we transform ideas into narratives that move people and markets. Whether through campaigns, content, or experiences, our stories don’t just tell—they inspire, persuade, and ignite action.

X-Design Lab is a full-service design studio headed by footwear industry veteran Tobin Dorn with global clients in sport and fashion.

Let's Connect

Manhattan Beach | CA  USA

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