Hand drawing product concept sketches on a work table

Case
Studies

Three decades of designing products, building brands and creating cultural impact across the world.

Building Credibility

Redefining Workwear
Through Outdoor Innovation

X Design Lab redefined the work footwear category by introducing the design language, comfort, and performance of Outdoor Adventure into an industry historically dominated by bulky, uninspired products. Inspired by Goodyear® all-terrain tire technology, the collection featured self-cleaning lug outsoles, advanced cushioning, waterproof and water-resistant construction, 3M™ Thinsulate™ insulation, and modern athletic styling.

Strategic partnerships with Goodyear® and John Deere® reinforced authenticity, expanded market reach, and transformed the collection into one of Skechers’ most successful work footwear platforms establishing a new benchmark for comfort, performance, and contemporary design.

Skechers partnership campaign panel with Goodyear branding Skechers event and product partnership panel
Skechers sole tread view Skechers black and red side profile Skechers black shoe heel detail Skechers outsole underside detail Skechers angled shoe profile
Reimagining

Reinterpreting An Olympic Legacy

Inspired by the flowing togas worn during the ancient Olympic Games, this collection reimagined one of history’s earliest athletic garments through the lens of modern performance. Advanced textiles, ergonomic construction, and innovative footwear were combined to create a unified competition system for Jamaica’s Olympic team at the 2004 Athens Games.

Puma Olympic performance concept board Puma green sprint shoe design board Puma Jamaica relay uniform and footwear design board Puma uniform technical concept sheet Jamaican runner wearing Puma performance kit Jamaican relay team in Puma performance kit
Fila Fusion

Reimagining An Icon
For A New Era

FILA Fusion transformed one of the industry’s most recognizable heritage brands into a contemporary lifestyle platform. By blending authentic 90s DNA with modern design, premium storytelling, cultural collaborations, and fashion-led product creation, the collection connected with a new generation while honoring the brand’s legacy.

Fila footwear display in a retail environment Fila white and red sneaker detail
Fila runway look with red coat Fila runway look with dark suit Fila runway look with red dress Fila runway look with black jacket Fila runway look with white dress Fila runway look with red tracksuit
Campus walkway scene Urban walkway and rail scene Red footwear action detail Tennis athlete in motion Athlete on blue stage lighting Seated athlete after performance

30+ Years Of Designing
Products, Stories And Cultural Moments.

On culture.

Built With Brands Worldwide.

FILA Puma UFC Dass Umbro Skechers Topper ASICS Rainha Mizuno
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